Transforming Brand Content: Find the Magic Factor

So how does this affect your branded content?

It's all about how you share your story. The magic factor is simplified storytelling. It’s within the relatable experiences. It’s the energy behind an experience. Magic is about humanizing a brand and choosing adventures and getting lost in the real messiness of the every day world. Magic is within the true and telling ways we go through the day-by-day and sharing that information with those we care about.

Magic is about relevancy. You must know what your audience cares about and put it out into the world in a simple way people can consume with ease. One thing we know about the magic factor (simplicity) is that people care about themselves and they want to see themselves in moments and stories. Your responsibility as a brand is to help people be themselves. We need simplicity because that's what makes us relate to one another. That's where we see ourselves. If brands can bring a simple, relatable story to life, that's when the magic happens.

Magic, nowadays, is coming out of the box in our digital world and into the real. Magic is tangible, within arm’s reach. Magic is a shared deep breath. It’s a touch or smell that centers a relationship. It’s a voice or color that transforms a community. Magic is emotional. It's tears and gasps and hands on mouths. Magic is a mirrored smile, a hand on someone’s arm because, “I can’t believe we did it. I can't believe we made that. I can't believe you see the world the same way I do."

We see magic every day. Because we create it. We live it.

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