We’re excited to participate in Twin Cities Startup Week again this year. There’s a lot of goodness to take in! If you're feeling a little overwhelmed by a juicy schedule, we wanted to put together a list of spots we’re aspiring to attend while the going gets inspirational in The North.
Showing Up: Brands Making Big Impact in Small Spaces
When: October 16, 10am – 12pm
What: We’re only a little bias! We are hosting a panel here at STAR to showcase the interactive force behind brands that are showing up in a big way, at a small scale (and with a small footprint). Stine Aasland, founder of Nordic Waffles, Foley Schmidt, CEO of Penny's Coffee and Amy Apt, founder of Ma Jolie Marché are our panel guests. Ma Jolie Marche sells flowers outside of their traveling mobile fresh market. Penny's is a small artisan coffee shop that prides itself on customer experience. Nordic Waffles takes the values from a small convenience store in Norway, all the way to the United States. Here, you will learn valuable insights on how to market your startup or small business in a big way through experiential marketing, social media, and surprise and delight. We will have sweet treats, too!
Virtual Reality & Craft Beer: A Social, Interactive & Informative Event
When: October 10, 4pm – 6pm
What: The primary objective of this session is to expose attendees to the world's most advanced virtual reality (VR) technology and open their mind to a variety of use cases like education, corporate training, empathy, and social change. Enjoy a cash bar with local craft beer and wine, and some social “play time”. The panel discussion will host VR industry experts and early VR adopters in education and diversity/inclusion, moderated by our friend, Target’s Cultural and Consumer Futurist, Michael Abata. The format is accessible for those just curious about VR or those who already have significant experience with the medium.
Social Selling: Use it to Grow Your Business, The What, Why, and How
When: October 10, 2pm – 4pm
What: Psst…you can slip this one on your calendar right before some craft beer (above). This panel will discuss different ways to use social selling to grow business and brand awareness. A "one man show" startup, a mid-size local agency, and two large media powerhouses will all weigh in with tips and suggestions and personal experiences for the attendees. Parking lot is free. There will be beer. Early happy hour anyone?
10 Lesser-Known Tools Your Marketing Team Should Be Using
When: October 10, 11am – 11:45am
What: A quick blip of knowledge in the mid-afternoon! This one is booked as full, but waitlists are hopeful sometimes. Here, attendees will learn about some favorite lesser-known tools for managing everything from graphic design and pitch deck templates to search engine marketing tools. All of these tools are tried-and-tested, free/inexpensive, and not sponsored. All will walk away with actionable "easy wins" to take back to management and leadership. This event is for marketers and non-marketers alike with small teams or shoestring budgets.
Culture Starts with YOU: A Startup’s Guide to People Strategies & HR
When: October 11, 11am – 12pm
What: HR and people strategies tend to be afterthoughts in the flurry of starting a business. And in many cases, the HR practices that get set up do just enough to help you play not to lose. Join The 428 for an interactive session with simple, practical tools and takeaways so your HR practices help companies play to win. Speakers include Erin Miles (People Spark Consulting) and Kirsten Ireland (People Spark Counseling).
Standing Out in a Cluttered Content Market
When: October 14, 2pm – 3pm
What: What is the future of content? Visit soona Minneapolis for an engaging discussion around how marketers can identify the content types with the most potential to get noticed. Attendees will learn how to use humanity and heart to drive content decisions and create a content marketing strategy based on an audience-first philosophy. Sounds quite valuable to us!
Social Enterprise: In the Business of Doing Good
When: October 15, 3:30pm – 5:00pm
What: Join Ashleyn Przedwiecki at the FINNOVATION Lab for an open conversation on the how and why behind the building and leading of a social enterprise. Hear from successful purpose-driven leaders who have integrated impact into their business models, making ‘doing good’ a part of their daily work and mission. Each company approaches integrating social and environmental impact in a way that works for their business and the values they are bringing to their customers, community and the world.
How AI Can Streamline Your Business
When: October 15, 4pm – 5pm
What: The Micah Group LLC will have their CEO, CTO, and VP of Product talk about their experience and how machine learning and AI will play a huge role in the future across all industries. This topic is a unique one, so it may be beneficial to check out.
VIP Tour of Walker Art Center and Lunch
When: October 15, 11am – 12:00pm
What: Sign us right up! Delve into some culture with a tour of the Walker Art Center with lunch provided. Believe it or not, there is still a lot of spaces in this spot – so scoop yours up ASAP!
Smart Smarketing: Aligning Marketing and Sales to Build Healthy Revenue At Every Stage of Growth
When: October 15, 11am – 12:30am
What: Visit WeWork Uptown for a panel conversation featuring sales and marketing leaders who are actively navigating growth at various stages, from start-up to mid-sized business. Learn how these leaders are finding success by helping sales and marketing teams align from the big picture to day-to-day tactics. There are a lot of great speakers here and the workspace is wonderful to experience!
Again, if you’re looking for places to be during Twin Cities Startup Week, use this as your guide! We see a lot of valuable information here – and equally cool networking opportunities. And if you haven’t signed up for our event, please do!