Tasty Trends Prove to be Successful Treat at 2012 Event Marketing Summit

Mallory Johnson

28 June 2012

Minneapolis, Minn. (June 28, 2012) – The 2012 Event Marketing Summit provided a great platform for Star CEO Mark Johnson to talk about emerging opportunities in experiential marketing. In two separate presentations, Johnson showcased a mobile case study for long-time client Pella and addressed 16 thought-provoking trends, as tasty as they are tempting.

The Pella Pro Expo was born in response to the fall of the housing marketing in 2006. “We wanted to create a unique, local experience for remodelers, contractors, builders and architects,” said Pella Corporate Trade Manager Chris Dana. “These events are designed to help industry professionals build their businesses, increase their efficiencies and help strengthen our industry.” Rather than expecting audiences to attend national conferences during this dire time, Pella decided to take their trade show to the streets, to audience-inspired locations like big league sports stadiums and aircraft carriers. In total, Pella traveled 27,000 miles with 23 national partners and seven industry-leading publications. The events were enthusiastically attended and Pella experienced a significant increase in sales leads immediately following the event, with a majority of attendees promising to return the following year.

Johnson’s trend presentation started off with the #1 trend “unlimited budgets, long lead times and creative freedom.” When the near shock wore off, the audience settled into an entertaining journey of real and interesting happenings in the industry. From highly-creative proprietary events to wild venues to the magic of today’s technology, the presentation was a resounding success. “When I heard what Star has done for some of their clients, not to mention their expansive knowledge of the industry at large, I was intrigued to hear more,” said an attendee from a Fortune 500 company.

About Star

Since 1993, Star has provided powerful brand integration for their clients. A leading global marketing solutions provider, Star values a customer-centric approach, lasting partnerships, powerful strategic direction, and consistent execution. Star’s comprehensive design, fabrication, installation/dismantle and property management services support event, trade show, retail fixture, corporate lobby and selling environment initiatives. For more information about Star, visit www.starexhibits.com

Mallory Johnson



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