Star Kicks Off New Brand on the 50 Yard Line

Mallory Johnson

28 June 2012

Minneapolis, Minn. (June 28, 2012) – On January 16, 2012 Star sent a decidedly unique 3D package to clients, prospects, employees and vendor partners to launch their new brand–a shorter name with a longer list of strategic services. In a stroke of green brilliance, this package contained Star’s old collateral materials and a challenge to create football-themed Star art. It was announced that winners would receive an iPad 2 and their football-inspired creations would be showcased on the official Star Bowl microsite. Two winners were awarded: Shaundra and Amy Lex from TCF Bank, for their soulful Tebow sculpture and Brett Morrisison and Tom Wallace from Emerson Process Management, for their clever Vikings Stadium proposal.

“The response far exceeded our expectations,” said CEO Mark Johnson, “we couldn’t be happier with the results.” 30 people registered to participate with 15 final entries submitted. The campaign delivered over 1,000 first time visits to the Star Bowl microsite, 600 returning visits and 7,500 page loads. Rather than throwing away the past, Star found a truly entertaining way to kick off their exciting new brand game.


To learn more about Star’s brand re-launch, click here

About Star

Since 1993, Star has provided powerful brand integration for their clients. A leading global marketing solutions provider, Star values a customer-centric approach, lasting partnerships, powerful strategic direction, and consistent execution. Star’s comprehensive design, fabrication, installation/dismantle and property management services support event, trade show, retail fixture, corporate lobby and selling environment initiatives. For more information about Star, visit

Mallory Johnson



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