Minneapolis, Minn. (June 8, 2009) – Forward-thinking kitchen designs from Star Exhibits & Environments on behalf of Jenn-Air, a division of Whirlpool Corporation, captured international attention, and the attention of HGTV, at the recent 2009 Kitchen & Bath Industry Show (KBIS).
Currently featured on HGTV’s “Kitchen and Bath 2009,” Star Exhibits & Environments, together with internationally recognized designer Fu Tung Cheng of Cheng Design, created multiple premium kitchen environments featuring the newly re-engineered and re-designed product line by Jenn-Air.
“What we’ve done is re-concept or re-imagine the kitchen to function as a high-end entertainment space,” said Mark Johnson, CEO of Star Exhibits. “Design Elements such as a countertop waterfall were truly seen as game-changers in kitchen design and we couldn’t be more pleased to be featured on HGTV.”
Star Exhibits & Environments created four distinct kitchen suites that provided hands-on opportunities for attendees to interact with innovative product features from all four of the re-launched Jenn-Air style suites. Contemporary materials were used for the kitchens: concrete countertops, acrylic cabinets, a countertop waterfall, and a Geocrete™ sculptured wall.
"It was essential that we partner with someone who knew our brand well and who could execute our vision to create a space for attendees that clearly communicated Jenn-Air brand’s dedication to offering a re-launched collection of appliances in the super premium category,” said Deb O’Connor, Senior Manager of Brand Experience for Jenn-Air. “Our collaboration with Star Exhibits resulted in an exhibit that successfully mirrored our vision with unforgettable kitchen vignettes and interactive learning areas for visitors to experience and remember.”
About Star Exhibits & Environments
Since 1993, Star Exhibits & Environments has provided powerful brand integration for our clients. A leading global marketing solutions provider, Star values a customer-intimate approach, lasting partnerships, powerful strategic direction, and consistent execution. Star’s comprehensive design, fabrication, installation/takedown and property management services support tradeshow, retail fixture, corporate lobby, event and selling environment initiatives. For more information, visit www.starexhibits.com.