Minnesota Teen Challenge: STAR Attraction at Minnesota State Fair

Mallory Johnson

29 June 2012

Minneapolis, Minn. (June 29, 2012) – Minnesota Teen Challenge (MNTC), a comprehensive addiction treatment and recovery program, approached Star last year with a request to support their State Fair exhibit. The purpose of the exhibit, housed in the educational building, was to create brand awareness of the organization as well as enable potential clients and supporters to have conversations about delicate and serious addictions in their families. Star embraced the challenge with open arms by donating design and production services, as well as providing all materials at cost. The exhibit was awarded a certificate from the Minnesota State Fair for “Exceptional Booth of the Year.”

The State Fair exhibit was not only a resounding success, it provided an important opportunity for the organization to extol the virtues of their prevention program “Know the Truth.” Compelling giveaways, like a 46” flat screen TV and various brand handouts augmented the exhibit experience. With one solid success under their belt, plans are currently underway for 2012 and Star has committed to being Minnesota Teen Challenge’s pro bono exhibit partner again this year. “Minnesota Teen Challenge was incredibly blessed when Star partnered with us in designing and building our State Fair display. Suffice it to say, the timeframe was insane, our demands high, and our budget…laughable,” says Pati McConeghey Communications Manager. “I cannot more highly recommend Star.”

For more information on Minnesota Teen Challenge, visit www.mntc.org

About Star

Since 1993, Star has provided powerful brand integration for their clients. A leading global marketing solutions provider, Star values a customer-centric approach, lasting partnerships, powerful strategic direction, and consistent execution. Star’s comprehensive design, fabrication, installation/dismantle and property management services support event, trade show, retail fixture, corporate lobby and selling environment initiatives. For more information about Star, visit www.starexhibits.com

Mallory Johnson



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