Experiencing Atomic Data


13 November 2020

If you haven’t heard of Atomic Data, it is only a matter of time.

Atomic Data, a leader in the information technology and services industry, is known for always acting in the client’s and the community’s best interest. The Minneapolis-based firm is solving IT challenges both domestically and across the globe for companies of all sizes in all sectors.

Jim Wolford, Atomic Data’s CEO, approached the STAR team to help him bring a long-term vision to life. Jim wanted to create an environment to springboard sales conversations, showcase their robust capabilities, celebrate client successes and facilitate complex prospect discussions. A big challenge that STAR welcomed. Through our collaborative process, Jim and STAR created the Atomic Data Experience Center. 


The experience begins by revealing the insight behind Atomic Data’s tagline, “Safe. Simple. Smart.” A large-scale brand wall captures their key differentiators: client commitment, diversity and community impact.  Also, key to the experience is a customizable client logo wall and a replica “suite” that brings to life the story behind Game Day Technologies, a sports solution product for arenas of all sizes.

Most importantly, the Experience Center shares real life insights from top clients. The insights are brought to life in a modular story fashion with on-the-spot customization available depending on the story to be shared.  The stories appeal to all senses as they are told through images, words, video, and product integration. A blank canvas story board is populated during the experience to capture the guest’s business challenges and Atomic Data’s proposed solutions. Interactivity abounds from the moment a client enters the space!


STAR’s creative team ushered Jim’s vision to life while our engineers and craftsmen and women fabricated the experience with exacting attention to detail. The result? A standout experience showcasing Atomic Data’s capabilities and successes within a private storytelling, deal-closing environment.

If your sales need a boost, please contact the team at STAR to uncover options to drive results for your brand.




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