If you haven't heard about TikTok yet, that's okay. Recently, its content has exploded, creating a plethora of hilarious video moments by Generation Z and the like. In the most basic sense, TikTok is an app that shares (tall, not square) videos on an easily viewed platform. You navigate them just like a feed, swiping from side to side to see the newest content. The creators can edit their own videos (much like SnapChat) and add hashtags and filters. The app is incredibly random, posting a healthy, updated feed of the user's self-created videos. It's Vine meets VSCO, YouTube meets Pinterest - with a curated, carefree randomness that is addicting and free.
TikTok is now reportedly 500 million users strong and growing fast. The app listens to what you enjoy watching, so eventually it curates an addicting feed of videos that you exquisitely enjoy. Every day, it sends a cute little reminder to get on TikTok and watch the videos you've missed, pulling users in when they aren't even thinking about it.
So, where did it come from? And what's the appeal?
The app was originally created for users to document broader, real-life moments. It quickly evolved into something much more unique (with a wider reach of users) when it merged with Musical.ly, another app known for videos featuring singing and dancing to background music. The merger accomplished a goal to create a community where everyone can be the creator.