When we think about making an impact with our brands, it's often easy to imagine something big, colorful, loud, and magical. Because that's what magic is, right? It's pulling the rabbit out of the hat, it's the big reveal, it's the snap of a wand, and the bippity, boppity, boo!
Well, maybe not.
Here's an interesting take. The magic factor is actually embedded in the simplicity of the story.
Magic doesn’t need a special potion or fairy dust. Magic is embedded in the ordinary. It’s everywhere, if you understand how your customers find value in the very simple parts of their life. Magic is the grittiness of transformation. It’s pulling the red curtain from an otherwise careful world. It’s when you snap the wand and that *thing* happens. What thing, you ask? The moment someone reads or experiences something and they're like, "That's exactly how I feel! How did you know?"