Star Goes Back-To-School

Mallory Johnson

written by Mallory Johnson

Minneapolis, Minn. (June 27, 2012) – When Star was introduced to BrandLab and it’s mission to create marketing opportunities for students from diverse cultural and socioeconomic backgrounds, they were immediately interested in getting involved. Clearly, this was an important way to give back to the community, but it also afforded Star the chance to support BrandLab’s efforts to present marketing and exhibit design as viable career options for low income and minority youths. By showcasing existing creative opportunities with some of the top advertising, marketing and exhibit companies in the Twin Cities, these kids see a work world they never knew existed. The BrandLab program features mock marketing and creative presentations, internships, college scholarships and networking events–http://www.thebrandlab.org

For a quick overview of what BrandLab is all about click here to watch a short video

Earlier this year, Rachel Arndt, senior graphic designer at Star, offered her creative expertise and support at a mock Dubble Bubble gum presentation at St. Paul’s College. “I was stunned by their ideas and their enthusiasm,” states Arndt, “the creativity of marketing is safe in their hands.” She also volunteers her time and energy working with students and reviewing their marketing plans for various campaigns at Bloomington's Kennedy High School and St Paul's Como Park High School.

About Star

Since 1993, Star has provided powerful brand integration for their clients. A leading global marketing solutions provider, Star values a customer-centric approach, lasting partnerships, powerful strategic direction, and consistent execution. Star’s comprehensive design, fabrication, installation/dismantle and property management services support event, trade show, retail fixture, corporate lobby and selling environment initiatives. For more information about Star, visit www.starexhibits.com