Social media has impacted society in more ways than one – and one of the most influential ways has been through the rebirth of video. So much so that, it’s as if a new “Golden Age of Film” is biting at our ankles. The video-hype is alive and well. And we need to pay attention.
In order to burst out of the saturation that is marketing online, quality video content has put its neck out in front of the pack. Smaller companies are pumping more dollars into their budget to purchase the correct equipment to capture quality video and big brand houses are producing video that is falling in the multi-million-dollar budget quantity. PSA: We’ve heard through the techy grapevine that the general rule of purchasing a camera for video is “go 4K or go home.” An investment is an investment, people. Smartphone video capabilities are cool, but if you want to be taken seriously, an iPhone probably isn't the solution.
Why are we so interested in this? As video prominence leeks into all marketing initiatives, the trade show and event industry are especially seeing video content become a prominent factor in their measured success. And take notice! Start by diving into the depths of social media itself. You’ll quickly see that cinematographic (yes, it's a word) innovation is making its comeback, nearly 100 years after the original “Golden Age of Film” (1917-1960).
Social media is a gallant friend of the trade show business, working as a marketing powerhouse for the bustling convention world. Reported from The Digital Frontier column in Exhibit City News, “Videos generate up to 1,200 percent more shares than text and images combined, with LinkedIn users 20 times more likely to share a video than any other type of post.” What do we gather from these insights? Video content is the most popular form of communication we can rely on.